Press Release

DJS Communications Earns Two IABC Renaissance Awards
For Work in Special Events, Writing

ROYAL OAK, Mich., July 1, 2011 – DJS Communications, an independently owned corporate communications group founded in
2004, won two IABC Renaissance Awards yesterday, presented by the Detroit Chapter of the International Association of Business
Communicators (IABC) at the organization’s 30th annual Renaissance Awards event held at the Blue Cross Blue Shield Conference
Center in Detroit.

The company earned an Award of Merit in the “Communications Management – Special Events” category for the “Better Innovation
on Tour” event series presented throughout 2010 on behalf of its client, Tata Technologies. Daniel Saad, a founding partner of DJS
Communications earned an Award of Honor in the “Communication Skills – Writing, Editorial/Column” category for his column titled
“The Tata Nano: Product Development Lessons from an Innovative Product” written on behalf of Tata Technologies for Time
Compression magazine.

“Better Innovation on Tour” was a multi-state series highlighted by the display of the Tata Technologies Better Innovation Tata
Nano automobile at each stop April through November 2010. Tour stops included client sites, industry events – including the CAR
Management Briefing Seminars in Traverse City, Mich. – and universities including the College for Creative Studies (Detroit), The
University of Michigan and Harvard.

Tata Technologies played a key role in engineering the Nano. The company used the car to highlight its full-vehicle engineering
and design capabilities to clients, engineering students and select automotive and engineering media.

“An innovative approach to presenting engineering capabilities,” noted one judge. “Impressive management of logistics and
communications on a tight budget,” said another. Judging was conducted by IABC officials in the Chicago Chapter.

“The idea for the column actually began on the set of an automotive industry TV show,” Saad recalled, discussing his Award of
Honor for column writing. “I had arranged an appearance for the Tata Technologies President on a panel of automotive industry
experts and he was seated next to the editor of Time Compression magazine.

“Off-camera discussions led to a request for a guest column detailing the frugal product development process behind the Tata
Nano. It was an exciting opportunity to have a client’s expertise highlighted, and a personally gratifying win,” he said.

About IABC
The International Association of Business Communicators (IABC) is a network of professionals committed to improving
organizational effectiveness through strategic communication. With more than 100 chapters, IABC serves 13,500 members in 60

Contact: Doris Saad, Managing Partner - DJS Communications LLC
248-421-6287 or
DJS Communications, LLC | | | Communications and Marketing Specialists