ROYAL OAK, Mich., July 10, 2013 – DJS Communications, an
independently owned corporate communications group founded in 2004,
won an IABC Renaissance Award of Merit for Media Relations, presented by
the Detroit Chapter of the International Association of Business
Communicators (IABC) at the organization’s 32nd annual Renaissance
Awards event held June 27 at the Henry Ford Centennial Library in
Dearborn, Mich.

The company earned its award in the Media Relations category for work on
behalf of The Otter Company, in launching that company’s 2013 apparel
collection at the 2013 PGA Merchandise Show in Orlando, Fla., in January.
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and
ecologically sensitive outerwear for golfers. Otter apparel maximizes playtime, and extends sessions and seasons, with garments
that allow play earlier in the spring, later in the fall and in any inclement weather.

The PGA Merchandise Show media initiative included a series of advance press releases, a press conference to introduce the
2013 collection, including an all-new women’s collection, and a series of social media updates via Facebook and Twitter
throughout the run of the show.
The campaign yielded The Otter Company a number of significant product trials and a number of favorable reviews including Golf
Fashion Weekly, BunkerShot.com, CyberGolf, Golf Tips magazine and Golf Minnesota.
“A well-defined work plan and a comprehensive approach,” noted one IABC judge. “Congratulations on a successful launch
campaign.” Another judge noted, “The work plan was strong and laid out the basic strategies and tactics used.”
“It’s a pleasure to win this on behalf of The Otter Company,” said Daniel Saad, a partner in DJS Communications. “It’s motivating to
do your best for great clients, who offer great products. We’re grateful for this honor from IABC, and we’re grateful that The Otter
Company has selected us to support them.”
About DJS Communications
DJS Communications LLC is a privately owned corporate communications group, founded in 2004 and headquartered in Royal
Oak, Mich. The founding partners, Doris Saad and Daniel Saad have a combined 45 years of corporate communications and
media relations experience working with automotive OEM's, automotive suppliers, technology companies, banking organizations,
and consumer products companies. Visit www.djscomm.com


About IABC
Founded in 1970, The International Association of Business Communicators (IABC) is a network of communications professionals in
Public Relations, Media Relations, Corporate Communications, Public Affairs, Investor Relations, Government Relations, Marketing
Communications, Community Relations, Writing and other disciplines. With more than 100 chapters, IABC is made up of more than
15,000 members in 80 countries. http://www.iabc.com/
Press Release

DJS Communications Earns IABC Renaissance
Award in Media Relations for Launch of Otter
Company 2013 Collection at PGA Merchandise Show
DJS Communications receives IABC in
Media Relations for The Otter Company at
the PGA Merchandise Show.
IABC Awards for Media Management for The Otter Company at PGA
DJS Communications wins award for The Otter Company PGA Media Event
DJS Communications, LLC | doris.saad@djscomm.com | daniel.saad@djscomm.com | Communications and Marketing Specialists