Royal Oak, Mich., July 18, 2012 – DJS Communications, an independently
owned corporate communications group, was a multiple award-winner in
the 31st annual Renaissance Awards, sponsored by the Detroit chapter of
the International Association of Business Communicators in June, for its
work on behalf of Tata Technologies for the introduction of the company’s
eMO EV concept study at the North American International Auto Show
(NAIAS) in Detroit, in January 2012.
The DJS Communications effort to introduce the eMO to the world's
automotive press garnered four awards, including the prestigious President's
Award for "Best in Show" among all communication management entries.
Considered the pereminent awards competition for business
communicators, the Renaissance Awards attracts entrants from companies
of all sizes and in all industries.
In addition to the President's Award, DJS Communications was also honored in the categories of Brand Communications, for its
overall presentation at the NAIAS, Media Relations for its special press preview event and media management following the
NAIAS, and for Multi-Audience Communications for a series of video reports from the NAIAS that appeared on the company
Intranet to keep employees worldwide updated regarding news from the event throughout the media days at the NAIAS.
"The goal of eMO and the communications surrounding it was to spread the word about Tata Technologies' capabilities to
develop complete vehicles to the world's automotive press, to the company’s employees and to their potential customers," said Dan
Saad, Partner and Editorial Director – DJS Communications. "Thanks to a great team effort – and to the outstanding quality of the
Tata Technologies eMO study – we succeeded."
“An outstanding campaign,” noted one of the IABC judges, “You were very clear in your goals and you reached them.”
“Good use of communication planning and execution on a limited budget,” another judge said.
The Blue Ribbon Panel of judges responsible for the President’s Award for “Best of Show” said, “An impressive team effort by this
group, with limited budget and resources, to cut through the clutter of a major auto show to earn attention and recognition for their
client. Very effective.”
Founded in 1970, The International Association of Business Communicators (IABC) is a network of communications professionals in
Public Relations, Media Relations, Corporate Communications, Public Affairs, Investor Relations, Government Relations, Marketing
Communications, Community Relations, Writing and other disciplines. With more than 100 chapters, IABC is made up of more than
15,000 members in 80 countries. http://www.iabc.com/
DJS Comm Contacts:
Daniel Saad – Managing Partner, Editorial Director
P: +220.127.116.1131; E: firstname.lastname@example.org
Doris Saad – Managing Partner, Creative Director
P: +1.248.421.6287; E: email@example.com
DJS Comm Wins Four IABC Awards for eMO Communications
eMO EV concept study at the NAIAS in Detroit,
in January 2012.
|DJS Communications, LLC | firstname.lastname@example.org | email@example.com | Communications and Marketing Specialists